The Sabri Ülker Foundation is fulfilling its mission to convey scientific health information to the public in a clear and simple way, this time through public service advertisements. Republic of Turkey The foundation is using the video "Lüp Lüp" to appeal to children, created in collaboration with the Ministry of Education, and is informing adults through the movie Energy Balance, created by the European Food Information Council and adapted for Turkish audiences with the collaboration of the Ministry of Health. While the Energy Balance video gives adult viewers information on how to maintain energy balance, the public advertisement “Lüp Lüp” communicates scientific information about nutrition through a song, and using a language accessible to children.
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