The Sabri Ülker Foundation wins the Silver Mercury Award at the Mercury AwardsThe Sabri Ülker Foundation, a pioneer in the field of nutrition and healthy living in Turkey, has won the Silver Mercury Award in the Video-DVD Online / Public Awareness Campaign category for its Balanced Nutrition Project at the 30th Mercury Awards.
The Balanced Nutrition Project, implemented by Sabri Ülker Foundation in cooperation with the Turkish Ministry of National Education, is the only project from Turkey to be awarded in this field and category.The Mercury Excellence Awards celebrate their 30th anniversary this year, and are organized annually to recognize initiatives in advertising, public relations, public relations, and corporate communications. They are hosted by MerComm, the only independent global awards association, which was established in 1987 to promote international communications, art, and science. Projects from 60 countries competed in the most recent Mercury Awards, which celebrated the most innovative, original, strategic, and creative communications projects. The Balanced Nutrition Education Project, implemented by the Sabri Ülker Foundation in cooperation with Excel Communication and Perception Management, became the only program from Turkey to receive a “Silver Mercury Award” in Public Awareness Campaigns in the Video-DVD Online category.
The Balanced Nutrition Project has reached more than 1 million children, parents, and teachersGuided by the mission to provide the public with up-do-date, reliable and scientific information about food, nutrition, and healthy living, Sabri Ülker Foundation launched the Balanced Nutrition Education Project during the 2011-2012 school year in cooperation with the Turkish Ministry of National Education. The aim of the project is to raise healthy generations by educating the children about balanced nutrition. In light of the latest information in nutrition sciences, the Balanced Nutrition Education Project works with parents and teachers to promote balanced nutrition and healthy lifestyles through the message, "You can eat anything; all you need to know is how to keep a balance." The Balanced Nutrition Education Project is also meant to raise nutrition awareness among parents, affect behavioral changes in children and create a cultural transformation in terms of nutrition. The project has reached more than1 million students, teachers and parents since 2011.